For any service oriented firm–time and place should not
be the limiting factors. In fact, this
is the thumb rule for success of any service industry, and housing financeservices is not an exception to this fundamental aspect.
A survey on the success story of a franchise of a
leading Home Loan lending New Generation Bank, reveal the following aspects:
Attend to the every need of the customer right from, inquiry
stage to counseling, completing the application form, procuring
and processing of financial, legal, technical documents, arranging sanctions,
documentation, delivering the end product to the door step of the customer.
Instead of vying for share in shrink market, the firm
vowed to expand the market by itself, thus reaching hitherto inaccessible
areas, and segments and came out with flying colours; pushing many major
leading players to the lower rungs.
As said earlier, it is reiterated that, time and placed
are not limiting factors. Every aspect
from the beginning of inquiry stage to delivery ofg loan cheque will be
completed in a record time of 7 to 8 days, that too at customer’s door step and
at his/her convenience.
It is important to mention here that, the customers
also have free access to various projects/houses available for sale, and the
facility of the comparative study of loan products of other institutions free
of cost, to enable them to have the best of their choice.
It is found that one of the hurdles in speedy clearance
of home loans application is the Non-availability of the proof of income for
self-employed/ business class people.
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